1. Executive Summary

DoctoriumGP owns a portfolio of premium BTL aesthetic devices worth an estimated £300,000–500,000+ at purchase price. Dr Gemma Lewis (Clinical Director) works at DoctoriumGP Monday, Tuesday, Saturday, and Sunday only. She is a GP partner Wednesday through Friday. This means devices sit idle for 3 full working days per week — representing a significant unrealised revenue opportunity.

Revenue potential: £78,000 – £234,000+ per year from device hire alone, with zero additional capital expenditure required.

2. Market Landscape

2.1 Existing Models

2.2 Key Market Observations

1. No short-term hire market exists for premium aesthetic devices in the UK. Every existing model requires minimum monthly commitments.
2. Laseraid (Australia-founded, now UK) is the closest model — monthly subscription rental for hair removal lasers. However, they only offer laser hair removal devices, not BTL body contouring or RF microneedling.
3. Cohealo (US) operates the hospital equipment sharing model with logistics, insurance, and chain-of-custody tracking. This is the blueprint for how DoctoriumGP should structure its operations.
4. The "Smart Buy" model from 3D Aesthetics validates that clinics want access to premium devices without capital outlay.
5. Treatment pricing in the UK for the devices DoctoriumGP owns is strong (£150–500/session for Emsculpt Neo, £100–250/session for EMSella, £100–600/session for Exion RF, £37–400/session for picosecond laser).

2.3 UK Device Rental Pricing Benchmarks

3. Device Portfolio & Suitability Ranking

3.1 Current Devices (What We Own NOW)

3.2 Target Devices (Pursuing via Supplier Outreach)

3.3 Hire Suitability Summary

Current fleet (ready to hire NOW):

1. BTL EMSella — Zero consumables, minimal training, impossible to damage. The perfect hire device.
2. BTL Exion (Face RF) — No consumables for non-needling mode. Easy to operate.
3. BTL Exion (RF Microneedling) — Good but requires consumable tracking and higher clinical competence.

Once acquired (target devices, ranked by hire potential):

4. BTL Emsculpt Neo — Premium device, enormous demand. If we get a demo/loaner unit, this becomes a hire goldmine.
5. Asclepion BodyLab — Similar advantages to EMSella. Low consumable cost, easy training.
6. InMode EvolveX — Decent candidate, moderate complexity.
7. InMode OptimasMax — Complex multi-platform, high consumable cost, high training barrier.
8. Asclepion PicoStar — Powerful laser but high training requirement and laser safety regulations.

4. Pricing Structures

4.1 Pricing Philosophy

Pricing must: (1) cover device depreciation over 3-5 years, (2) cover operational costs, and (3) generate profit.

4.2 Tier 1: Ad Hoc Day Hire

4.2 Tier 2: 3-Day Block (Wed–Thu–Fri)

4.3 Tier 3: Weekly Hire (7 Days)

4.4 Tier 4: Monthly Retainer (3 Days/Week, 3-Month Minimum)

4.6 Multi-Device Bundle Discounts

5. Financial Projections

Break-Even Analysis

Devices can fully pay for themselves through hire income alone within 2 years, while also generating treatment revenue on clinic days.

6. Operational Model

6.1 Weekly Schedule

6.2 Delivery & Collection

• Standard delivery: 07:00–08:30 (before Ade starts at office)
• Standard collection: 18:00–20:00 (evening)
• 3-day block: Deliver Wednesday morning, collect Friday evening — device stays on-site

6.3 Vehicle Requirements

• Dedicated vehicle already being purchased
• Ramp or lift gate for heavy devices (Emsculpt Neo, PicoStar)
• Secure tie-down straps and protective blankets/foam
• Device-specific flight cases or padded containers (£200–500 per device)

6.4 Training Requirements

Training is included in the first hire day. No additional training for subsequent hires unless 3+ months since last hire.

7. Legal & Contractual Framework

Required Agreements

1. Master Device Hire Agreement — overarching terms
2. Individual Booking Confirmation — specific device, dates, rates
3. Operator Training Acknowledgement — signed by each operator
4. Insurance Certificate — proof of PI and PL
5. Damage Report Form — completed at delivery and collection

Key Clauses

• Liability: Hiring clinic responsible from signed handover to signed return
• Insurance: Minimum £5M professional indemnity + £5M public liability
• Cancellation: 48+ hrs = no charge, 24–48 hrs = 50%, <24 hrs = 100%
• Non-compete: Hiring clinic may not sub-hire to third parties
• IP: Treatment protocols remain DoctoriumGP's intellectual property

Template Sources

Simply-Docs (£35–50) for Equipment Loan Agreement template, then have a commercial solicitor review for £500–800.

8. Regulatory & CQC Implications

9. Insurance Framework

Recommended providers: Hamilton Fraser, Enhance Insurance, PolicyBee, Hiscox, ADF Insurance, Bollington.

10. Target Market Analysis

10.1 Primary Segments

10.2 Geographic Zones

Total UK addressable market: 3,000–4,000+ aesthetic clinics, GP practices, and medspas.

11. Risk Analysis & Mitigation

12. Competitive Advantage

"DoctoriumGP Device Access: Premium BTL aesthetic devices available for short-term hire, delivered and supported by a CQC-registered, doctor-led clinic. No capital outlay. No long-term commitment. Full training and clinical support included."

Revenue Beyond Hire Fees

1. Consumable sales — Exion tips, Emsculpt pads at markup
2. Training fees — Advanced packages £250–500 per person
3. Referral income — Patients referred from hiring clinics
4. BTL referral commission — Finder's fee for clinics who purchase
5. Marketing support — Co-branded materials for a fee
6. Clinical governance retainer — Named medical director package £250–500/month

13. Launch Roadmap

13.1 The Witeruum Insight — Why This Market Exists

There's a business called Witeruum operating across Derby, Leicester, and Nottingham. They lease a building, furnish treatment rooms, and sublet them at £100/day to independent aesthetics practitioners, hairdressers, beauty therapists, and even doctors. These people rent a room daily because they can't (or won't) commit to a 3-year lease. The model works because people want to try before they buy with minimal commitment.

13.2 Total Addressable Market

13.3 Dual-Stream Prioritisation

Default priority: Pop-ups are the higher-margin, lower-risk play and capture patients for long-term value. But hire bookings are guaranteed cash. If a hire booking comes in for a day when a pop-up was planned, evaluate: is the hire fee (£400-700) close enough to the pop-up net (£1,200-1,700) to justify the time saving? If Ade can do a pop-up at venue A with Exion/SkinScope while EMSella is hired out at clinic B — run both simultaneously.

Phase 1: Mass Outreach Blitz (Weeks 1–4)

Phase 2: Convert & Build Recurring Revenue (Months 2–3)

Phase 3: Scale (Months 4–6)

Phase 4: Optimise & Expand (Months 7–12)

14. Contract Template Structure

Part A: General Terms

1. Definitions and Interpretation
2. Term — start date, end date, renewal terms
3. Delivery and Collection — timings, access requirements
4. Hire Fees and Payment — rates, advance payment, late interest
5. Deposit — amount, retention conditions
6. Title and Risk — device remains DoctoriumGP property
7. Insurance — clinic obligations
8. Training — included in first hire
9. Consumables — supplied by DoctoriumGP only

Part B: Obligations

10. Hiring Clinic: Use per IFU, trained operators only, maintain registrations, no sub-hire, report damage immediately
11. DoctoriumGP: Deliver in good working order, provide training/support, maintain insurance, respond within 2 hours

Part C: Risk and Liability

12. Breakdown and Repair responsibilities
13. Mutual limitation of liability
14. Indemnity — clinic indemnifies DoctoriumGP against treatment claims
15. Damage/Loss — inspection process, definitions

Part D: Termination and General

16. Cancellation — notice periods and fees
17. Termination grounds (non-payment, insurance lapse, misuse)
18. Data Protection — GDPR compliance
19. Confidentiality
20. Non-Solicitation
21. Force Majeure
22. Notices and Service
23. Applicable Law — English law, English courts

Appendices

• A: Device Specification and Condition Sheet
• B: Operator Training Acknowledgement Form
• C: Pre-Delivery Checklist
• D: Handover/Return Inspection Form
• E: Consumables Price List
• F: Quick Reference Treatment Guide
• G: Emergency Contact Information

15. Visiting Clinician — Dr Gemma Lewis

Dr Gemma Lewis (Clinical Director, MRCS MRCGP) is available Wed–Thu–Fri. She visits partner clinics as a visiting consultant operating under DoctoriumGP's CQC registration (hub-and-spoke model).

Services at Partner Sites

CQC Hub-and-Spoke Model

Revenue Split Models

Annual Projection (2 days/week, mixed menopause + GLP-1)

16. Clinic-in-Clinic — Ade's Mobile Clinic

The Arsenal — What Ade Brings

The Patient Journey

1. Free Scan (5–10 min): SkinScope skin scan or Tanita body comp. Beautiful branded PDF generated instantly. "Your metabolic age is 52 but you're only 38…"
2. Consultation (10–15 min): Walk through results on iPad. Identify areas for improvement.
3. Product Recommendation (5 min): SkinCeuticals C E Ferulic (£149, cost £68.75 = £80 profit). "I've got these in the car."
4. Treatment Booking: EMSella today, Exion RF at next visit or at DoctoriumGP Derby. Ultrahuman Ring for ongoing tracking.
5. Patient Capture: Client enters DoctoriumGP's system. Future comms, reorders, bookings all through DoctoriumGP.

Revenue Model — Per Clinic Day

Plus future LTV: 15 new patients per day × avg £500–2,000 LTV = £3,000–10,000 downstream revenue over 12 months.

Target Venues

Annual Projection

17. Upsell Ecosystem & Product Revenue

Product Portfolio

Recurring Revenue Streams

1. SkinCeuticals reorders — every 2–3 months, £100–200/order, 53–65% margin
2. EMSella maintenance — 1–2 sessions every 6 months, £100–200/session
3. GLP-1 medication — monthly prescriptions, £50–100 margin/month
4. HRT prescriptions — repeat prescriptions, £30–37 each, ongoing
5. Follow-up scans — drives retention and repeat product sales

Combined Revenue — All Streams (Year 2)

18. Premium Turnkey Package

What's Delivered

• Dr Gemma Lewis (Clinical Director) — full day
• BTL device (EMSella / Emsculpt Neo / Exion)
• SkinScope AI Skin Analysis — upgraded with Woods Light UV
• Tanita Body Composition Scanner
• SkinCeuticals product range — for direct sales
• Branded PDF reports — for every patient
• Full CQC governance — under DoctoriumGP's registration

What Each Patient Gets (Health MOT)

1. Tanita body composition scan (metabolic age, body fat%, visceral fat, muscle mass)
2. SkinScope AI skin analysis (8 VISIA parameters, biological skin age, UV damage)
3. Face-to-face consultation with Dr Gemma (menopause, GLP-1, wellness, skin)
4. Personalised health report (branded PDF)
5. Product & treatment recommendations
6. Optional EMSella session on the same day

Pricing

Revenue — Everyone Wins

Scenario: 6 patients × £299 Health MOT

All Offering Tiers Compared

Why Clinics Pay £1,500+ For This

1. They can't do this themselves. No doctor, no CQC, no devices, no AI skin analysis, no body comp scanners.
2. Zero risk. Fixed fee, charge patients £250–350, pocket the difference.
3. Premium positioning. A salon in Northampton advertising "doctor-led Health MOTs with AI skin scanning" competes with Harley Street, not the salon next door.
4. No commitment. Book one day. See how it goes. No lease, no contract, no equipment.

19. Pop-Up Venue Strategy

Tier 1 — High-Footfall Premium Venues

Tier 2 — Health & Fitness Venues

Tier 3 — Lifestyle & Luxury Venues

Tier 4 — Creative / Untapped

Farm Shop Playbook (Example)

1. Approach: Contact farm shop manager. "We'd like to offer your customers a free health screening day — body composition analysis and AI skin assessment. No cost to you, drives footfall, your customers love it."
2. Setup: Table or small room near the café. Tanita scales, SkinScope, iPad, SkinCeuticals display case. Banner: "Free Health Scan — DoctoriumGP"
3. Flow: Customer walks past → "Fancy a free body composition scan? Takes 2 minutes" → scan → "Your metabolic age is 56, you're actually 43 — let me explain what that means" → SkinScope scan → product recommendations → capture details
4. Revenue: 20 scans in a day, 8 buy SkinCeuticals (avg £120), 2 book EMSella courses. Gross: £960 products + £1,000 EMSella deposits = £1,960. Net after costs: ~£1,400
5. Follow-up: All 20 scanned customers get an email invite to the next farm shop day, plus an invitation to DoctoriumGP Derby for treatments

Corporate Wellness Playbook

Three Corporate Models

Why HR Departments Say Yes

1. It's free (Model 1): "A CQC-registered health clinic wants to give your staff free body composition analysis. No cost. We just need a meeting room for the day." — no HR manager says no to that
2. Wellbeing KPI: Companies are measured on employee wellbeing initiatives. A Health MOT Day is a tangible, reportable activity
3. Reduced absenteeism angle: Staff who understand their metabolic health make better choices. Employer benefits from healthier workforce
4. Team activity: "Body Comp Day" becomes a talking point. Staff compare metabolic ages, challenge each other, share results. Engagement goes through the roof
5. Duty of care: If a scan identifies something concerning (high visceral fat, unusually low muscle mass), DoctoriumGP can recommend the employee sees their GP. The employer looks responsible

Corporate Revenue Scenario

Target Companies (Derby / East Midlands)

• Large employers: Rolls-Royce, Toyota, JCB, Bombardier, Experian, Capital One
• Professional services: Law firms, accountancy practices, consultancies (affluent staff, desk-bound = high visceral fat)
• Tech companies: Health-conscious culture, already offer perks, competitive about metrics
• NHS trusts / hospitals: Ironic but — healthcare workers are often the unhealthiest. Plus they understand the data
• Universities: Academic staff + admin staff. Large numbers, easy to book through HR
• Industrial parks: Multiple companies in one location. Do 3 offices in one day

Corporate Outreach Template

Venue Outreach Template (General)

20. Staffing vs Pop-Up Model — Financial Comparison

20.1 The Question

Is it better to employ someone to deliver basic aesthetics in clinic 3 days/week (Wednesday–Friday, when Gemma is at her NHS GP partnership), or should Ade run pop-ups at partner venues instead?

This is one of the most important strategic decisions for DoctoriumGP's growth. Both options utilise the same idle device days, but they produce radically different financial outcomes, risk profiles, and growth trajectories.

20.2 Option A: Employ an Aesthetic Therapist/Nurse (3 Days/Week)

Annual Costs

What They CAN Deliver

• EMSella treatments (6–10 sessions/day at £100–150)
• Exion non-needling face RF (4–8 sessions/day at £100–150)
• Basic consultations
• Body composition scans (Tanita)
• SkinScope AI skin assessments

What They CANNOT Deliver

• Menopause consultations (not a doctor)
• Prescriptions of any kind (HRT, GLP-1)
• Treatments requiring medical oversight without Gemma present
• Private GP consultations
• Clinical decision-making beyond device operation

Revenue Projections

Net Profit — Option A

Risks

20.3 Option B: Ade Pop-Up at Partner Venues (3 Days/Week)

Annual Costs

Revenue (Based on Section 16.6 Model)

Net £1,200–1,700/day after product costs, space rental, referral fees, and fuel.

Net Profit — Option B

Advantages

20.4 Head-to-Head Comparison

20.5 Verdict

20.6 Running Both Streams Simultaneously — First-Come-First-Served

Both streams run in parallel from day one. The scheduling logic is simple: first-come-first-served.

• If a hire booking comes in first for Wednesday, it takes priority. Ade delivers the device and either runs a pop-up elsewhere with different equipment or uses the day for outreach/admin
• If a pop-up is booked first, it takes priority. If a hire enquiry comes in for the same day, offer them the next available date
• Ideally, both run on the same day with DIFFERENT devices — EMSella goes out on hire while Ade takes Exion + SkinScope + Tanita to a venue

The optimal Wednesday/Thursday/Friday looks like this:

21. Venue Partner Strategy & Outreach

DoctoriumGP is targeting premium venues across the East Midlands for pop-up health clinics. Free health screenings (SkinScope AI + Tanita body comp) drive footfall, build brand awareness, and capture new patients. Every venue's customers receive an exclusive £25 discount code for DoctoriumGP treatments and appointments — a genuine value-add the venue can promote. The venue pays nothing and receives nothing directly from DoctoriumGP. Their benefit is increased footfall, premium positioning, and something genuinely valuable to offer their customers. Zero cost, zero risk.

21.0 Conflict of Interest Framework

21.1 Farm Shops & Garden Centres NO CONFLICT — FULL KIT

The ideal pop-up venue. Affluent 40-65 demographic already in a leisurely, browsing mindset. Farm shop customers are our exact patient profile — health-conscious, premium-minded, local. The cafe area provides natural dwell time. Zero conflict — farm shops don't offer health or beauty services, so we bring everything.

What we bring: SkinScope AI, Tanita body comp, EMSella, SkinCeuticals, Ultrahuman Ring

Other targets:

• Chatsworth Estate Farm Shop — Peak District, ultra-premium demographic, massive footfall
• Kedleston Country House — National Trust venue, affluent visitors
• Croots Farm Shop, Duffield — Popular local, strong cafe trade
• Derbyshire Dales farm shops — Ashbourne, Bakewell, Matlock circuit
• Bennetts, High Lane — Garden centre + cafe, Derbyshire

21.2 Racecourses & Event Venues NO CONFLICT — FULL KIT

Premium demographics, high footfall days, racegoers actively looking for experiences between races. Free health scans are "something different" that generates buzz. Hospitality packages can include VIP health screening. Zero conflict — racecourses don't offer health or beauty.

What we bring: Everything — full pop-up kit including EMSella demos

Other targets:

• Derby County Showground — Multiple events calendar, corporate days
• Bakewell Showground — Annual show + regular events
• East Midlands Arena, Donington — Exhibition space, corporate events

21.3 Premium Gyms & Health Clubs PARTIAL CONFLICT — TAILORED KIT

What we bring: EMSella, SkinScope AI, health/menopause information, DoctoriumGP pop-up banners, Dr Lewis for consultations

What we DON'T bring: Tanita body comp scales (conflict with in-house offering)

Extra angle: Connect with PTs in the gym — they're our target for the PT Partner Programme (health dashboards, referral revenue). A gym pop-up doubles as PT recruitment.

Specific targets:

• David Lloyd, Derby — We're members. Perfect for EMSella pop-up + PT connections. NO Tanita
• David Lloyd, Nottingham — Same approach, wider reach
• PureGym / The Gym Group — Budget gyms still have health-conscious members who'd love a free skin scan

21.4 CrossFit, Padel & Independent Gyms NO CONFLICT — FULL KIT

Fitness-focused members tracking performance — body composition is a slam dunk. Padel players, CrossFitters, and boutique gym members love data. These venues typically don't have any body comp or health services, so no conflict — bring everything.

What we bring: Full kit — Tanita body comp is the star here, plus SkinScope, EMSella, SkinCeuticals

Other targets:

• CrossFit Derby / CrossFit Ilkeston — Performance obsessed, love body comp data
• F45 Training Derby — Franchise, body transformation focused
• PT studios and independent gyms across Derbyshire — these are also PT Partner Programme targets

21.5 Hair Salons PARTIAL CONFLICT — HEALTH ONLY

What we bring: Tanita body comp, EMSella, menopause/health information, DoctoriumGP branding

What we DON'T bring: SkinCeuticals (conflict with their retail), SkinScope skin analysis (they may see this as competing with their beauty offering)

Specific targets:

• Sally Montagu Hair, Derby — Multiple salons across the county, right demographic (affluent 35-60 women), upmarket positioning. Health-only pop-up
• Toni & Guy, Derby — High street premium, strong female clientele
• Independent premium salons in Ashby, Uttoxeter, Ashbourne — smaller but loyal client base

21.6 Beauty Salons & Aesthetics Clinics HIGH CONFLICT — MENOPAUSE/PELVIC ONLY

What we bring: EMSella (pelvic floor — totally different to beauty treatments), menopause information/leaflets

What we DON'T bring: SkinCeuticals, SkinScope, Tanita (potential overlap with body sculpting messaging)

Best approach: A referral relationship rather than a full pop-up. "We do the medical side — menopause, pelvic floor, prescriptions — you do the beauty side. Let's refer to each other."

21.7 Corporate Offices NO CONFLICT — FULL KIT

On-site health screening days for employees — body composition scans, skin analysis, wellness talks. HR departments love it. Zero conflict — corporates don't offer these services internally.

What we bring: Full kit. Body comp scans, SkinScope, EMSella demos, health talks by Dr Lewis

Blue-chip targets (approach but expect longer lead times):

• Rolls-Royce, Derby (40,000+ employees locally)
• Toyota Motor Manufacturing, Burnaston
• JCB, Rocester / Uttoxeter
• Bombardier / Alstom, Derby

Mid-tier targets (faster decision-making, more likely to convert):

• Lubrizol, Hazelwood — Chemical company, 500+ staff, good benefits culture
• Denby Pottery, Denby — Heritage brand, 200+ staff, visitor centre could double as pop-up venue
• Thorntons HQ, Alfreton — Ferrero-owned now but local site still operates
• Cathedral Quarter businesses, Derby — Law firms, accountancy practices, financial services (50-200 staff)
• East Midlands Gateway / Kegworth logistics hub — Amazon, DHL, XPO — large workforces with limited wellness access
• Local NHS trusts as employer (not patient-facing) — staff wellness days for nurses and admin
• Professional services firms — Smith Cooper, Geldards, Nelsons Solicitors — 100-300 staff, professional demographic
• East Midlands Airport — Staff wellness for airport employees, plus business lounge pop-up potential

21.8 Hotels & Spas PARTIAL CONFLICT — TAILORED

What we bring: Tanita body comp, EMSella, health consultations, Dr Lewis wellness talks

What we assess per venue: Whether SkinScope and SkinCeuticals are appropriate or conflict with their offering

Targets:

• Morley Hayes, Derby — Hotel, golf, spa, events. Perfect multi-use venue
• Makeney Hall, Milford — Boutique hotel, corporate events
• Kedleston Country House Hotel — Premium, National Trust adjacency
• Breadsall Priory (Marriott) — Golf + spa, corporate crowd

21.9 Golf Clubs NO CONFLICT — FULL KIT

Affluent membership base, social environment, members skew 45-65 and health-conscious. Golf clubs don't offer health or beauty services. The club promotes the pop-up health clinic day via email and noticeboard — it becomes a social event. Where money hangs out.

What we bring: Full kit — Tanita body comp is a conversation starter over a pint after the round

Targets:

• Uttoxeter Golf Club — Local, manageable size, personal connections
• Chevin Golf Club, Duffield — Affluent membership, Belper/Duffield demographic
• Kedleston Park Golf Club — Premium, strong corporate membership
• Breadsall Priory Golf Club — Marriott-owned, premium
• Mickleover Golf Club — Large membership, good social scene
• Ashbourne Golf Club — Rural affluent, Derbyshire Dales
• Branston Golf & Country Club — Burton area, strong membership
• Erewash Valley Golf Club — Ilkeston, different geography

21.10 QR Code Tracking & Patient Attribution

How it works:

1. Each venue gets a unique QR code printed on banners, flyers, and table cards during pop-ups
2. QR code links to doctoriumgp.co.uk/welcome/[venue-slug] — a personalised landing page
3. Landing page includes the £25 discount code (auto-applied), booking link, and DoctoriumGP info
4. Every booking, enquiry, and sale from that page is attributed to the venue
5. Monthly report shows: "Denstone Hall generated 12 patients, £3,400 revenue. Uttoxeter Golf Club generated 8 patients, £2,100 revenue."

Why this matters: We can prove ROI per venue. We can double down on what works. And we can show venue partners the impact — "Your customers generated X bookings last month" reinforces the relationship.

21.11 Revenue Streams — Current Equipment vs Target Equipment

Sample Outreach Templates

Three ready-to-use venue outreach emails. Copy and personalise for each target.

22. Denstone Hall Farm Shop — Pop-Up Proposal

This is the first specific venue proposal. Denstone Hall Farm Shop is the ideal first pop-up — Ade knows the Managing Director (Rupert) personally, the demographic is perfect, and there's zero conflict of interest.

22.1 What We Bring

22.2 What Denstone Hall's Customers Get

• Exclusive £25 discount code for ALL Denstone Hall customers on any DoctoriumGP treatment or appointment
• Free health scans — body composition and skin analysis, no strings attached
• Access to a CQC-registered private clinic that they might not otherwise know about
• Personalised health reports they can take home and discuss with their GP

22.3 Tenant Bonus

Denstone Hall has multiple tenants including a hairdresser. The pop-up benefits everyone:

1. The hairdresser promotes the health clinic dates to their clients — customers book a hair appointment and get a free skin scan while they're there
2. Every tenant business benefits from increased footfall on pop-up days
3. The £25 discount code works for their customers too — giving tenants something valuable to offer

22.4 How It Works

1. Pick a Date — We agree a Saturday. Denstone Hall promotes via email list, social media, and in-store signage 1-2 weeks in advance. Tenants promote to their clients too.
2. We Set Up — DoctoriumGP arrives with all equipment. Setup takes 30 minutes. We need a table and small area near the cafe.
3. Scans All Day — Customers get free health scans throughout the day. We handle everything — Denstone carries on as normal.
4. Patient Capture — Customers who want products or treatments book directly with DoctoriumGP. The £25 discount code is tracked via QR code specific to Denstone Hall.
5. Rinse & Repeat — If it works (and it will), we make it a regular fixture — monthly or fortnightly.

22.5 Projected Numbers (Per Pop-Up Day)

22.6 Email to Rupert

Key Action Items