1. Executive Summary

DoctoriumGP owns a portfolio of premium BTL aesthetic devices worth an estimated £300,000–500,000+ at purchase price. Dr Gemma Lewis (Clinical Director) works at DoctoriumGP Monday, Tuesday, Saturday, and Sunday only. She is a GP partner Wednesday through Friday. This means devices sit idle for 3 full working days per week — representing a significant unrealised revenue opportunity.

Revenue potential: £78,000 – £234,000+ per year from device hire alone, with zero additional capital expenditure required.

2. Market Landscape

2.1 Existing Models

2.2 Key Market Observations

1. No short-term hire market exists for premium aesthetic devices in the UK. Every existing model requires minimum monthly commitments.
2. Laseraid (Australia-founded, now UK) is the closest model — monthly subscription rental for hair removal lasers. However, they only offer laser hair removal devices, not BTL body contouring or RF microneedling.
3. Cohealo (US) operates the hospital equipment sharing model with logistics, insurance, and chain-of-custody tracking. This is the blueprint for how DoctoriumGP should structure its operations.
4. The "Smart Buy" model from 3D Aesthetics validates that clinics want access to premium devices without capital outlay.
5. Treatment pricing in the UK for the devices DoctoriumGP owns is strong (£150–500/session for Emsculpt Neo, £100–250/session for EMSella, £100–600/session for Exion RF, £37–400/session for picosecond laser).

2.3 UK Device Rental Pricing Benchmarks

3. Device Portfolio & Suitability Ranking

3.1 Current Devices

3.2 Potential Future Devices

3.3 Hire Suitability Summary (Best to Worst)

1. BTL EMSella — Zero consumables, minimal training, impossible to damage. The perfect hire device.
2. BTL Emsculpt Neo — Premium device, enormous demand, applicator pad life is the main cost consideration.
3. Asclepion BodyLab (if acquired) — Similar advantages to EMSella. Low consumable cost, easy training.
4. BTL Exion (Face RF) — No consumables for non-needling mode.
5. BTL Exion (RF Microneedling) — Good but requires consumable tracking and higher clinical competence.
6. InMode EvolveX — Decent candidate, moderate complexity.
7. InMode OptimasMax — Complex multi-platform, high consumable cost, high training barrier.
8. Asclepion PicoStar — Powerful laser but high training requirement and laser safety regulations.

4. Pricing Structures

4.1 Pricing Philosophy

Pricing must: (1) cover device depreciation over 3-5 years, (2) cover operational costs, and (3) generate profit.

4.2 Tier 1: Ad Hoc Day Hire

4.2 Tier 2: 3-Day Block (Wed–Thu–Fri)

4.3 Tier 3: Weekly Hire (7 Days)

4.4 Tier 4: Monthly Retainer (3 Days/Week, 3-Month Minimum)

4.6 Multi-Device Bundle Discounts

5. Financial Projections

Break-Even Analysis

Devices can fully pay for themselves through hire income alone within 2 years, while also generating treatment revenue on clinic days.

6. Operational Model

6.1 Weekly Schedule

6.2 Delivery & Collection

• Standard delivery: 07:00–08:30 (before Ade starts at office)
• Standard collection: 18:00–20:00 (evening)
• 3-day block: Deliver Wednesday morning, collect Friday evening — device stays on-site

6.3 Vehicle Requirements

• Dedicated vehicle already being purchased
• Ramp or lift gate for heavy devices (Emsculpt Neo, PicoStar)
• Secure tie-down straps and protective blankets/foam
• Device-specific flight cases or padded containers (£200–500 per device)

6.4 Training Requirements

Training is included in the first hire day. No additional training for subsequent hires unless 3+ months since last hire.

7. Legal & Contractual Framework

Required Agreements

1. Master Device Hire Agreement — overarching terms
2. Individual Booking Confirmation — specific device, dates, rates
3. Operator Training Acknowledgement — signed by each operator
4. Insurance Certificate — proof of PI and PL
5. Damage Report Form — completed at delivery and collection

Key Clauses

• Liability: Hiring clinic responsible from signed handover to signed return
• Insurance: Minimum £5M professional indemnity + £5M public liability
• Cancellation: 48+ hrs = no charge, 24–48 hrs = 50%, <24 hrs = 100%
• Non-compete: Hiring clinic may not sub-hire to third parties
• IP: Treatment protocols remain DoctoriumGP's intellectual property

Template Sources

Simply-Docs (£35–50) for Equipment Loan Agreement template, then have a commercial solicitor review for £500–800.

8. Regulatory & CQC Implications

9. Insurance Framework

Recommended providers: Hamilton Fraser, Enhance Insurance, PolicyBee, Hiscox, ADF Insurance, Bollington.

10. Target Market Analysis

10.1 Primary Segments

10.2 Geographic Zones

Total UK addressable market: 3,000–4,000+ aesthetic clinics, GP practices, and medspas.

11. Risk Analysis & Mitigation

12. Competitive Advantage

"DoctoriumGP Device Access: Premium BTL aesthetic devices available for short-term hire, delivered and supported by a CQC-registered, doctor-led clinic. No capital outlay. No long-term commitment. Full training and clinical support included."

Revenue Beyond Hire Fees

1. Consumable sales — Exion tips, Emsculpt pads at markup
2. Training fees — Advanced packages £250–500 per person
3. Referral income — Patients referred from hiring clinics
4. BTL referral commission — Finder's fee for clinics who purchase
5. Marketing support — Co-branded materials for a fee
6. Clinical governance retainer — Named medical director package £250–500/month

13. Launch Roadmap

Phase 1: Foundation (Weeks 1–4)

Phase 2: Soft Launch (Weeks 5–8)

Phase 3: Scale (Months 3–6)

Phase 4: Optimise (Months 7–12)

14. Contract Template Structure

Part A: General Terms

1. Definitions and Interpretation
2. Term — start date, end date, renewal terms
3. Delivery and Collection — timings, access requirements
4. Hire Fees and Payment — rates, advance payment, late interest
5. Deposit — amount, retention conditions
6. Title and Risk — device remains DoctoriumGP property
7. Insurance — clinic obligations
8. Training — included in first hire
9. Consumables — supplied by DoctoriumGP only

Part B: Obligations

10. Hiring Clinic: Use per IFU, trained operators only, maintain registrations, no sub-hire, report damage immediately
11. DoctoriumGP: Deliver in good working order, provide training/support, maintain insurance, respond within 2 hours

Part C: Risk and Liability

12. Breakdown and Repair responsibilities
13. Mutual limitation of liability
14. Indemnity — clinic indemnifies DoctoriumGP against treatment claims
15. Damage/Loss — inspection process, definitions

Part D: Termination and General

16. Cancellation — notice periods and fees
17. Termination grounds (non-payment, insurance lapse, misuse)
18. Data Protection — GDPR compliance
19. Confidentiality
20. Non-Solicitation
21. Force Majeure
22. Notices and Service
23. Applicable Law — English law, English courts

Appendices

• A: Device Specification and Condition Sheet
• B: Operator Training Acknowledgement Form
• C: Pre-Delivery Checklist
• D: Handover/Return Inspection Form
• E: Consumables Price List
• F: Quick Reference Treatment Guide
• G: Emergency Contact Information

15. Visiting Clinician — Dr Gemma Lewis

Dr Gemma Lewis (Clinical Director, MRCS MRCGP) is available Wed–Thu–Fri. She visits partner clinics as a visiting consultant operating under DoctoriumGP's CQC registration (hub-and-spoke model).

Services at Partner Sites

CQC Hub-and-Spoke Model

Revenue Split Models

Annual Projection (2 days/week, mixed menopause + GLP-1)

16. Clinic-in-Clinic — Ade's Mobile Clinic

The Arsenal — What Ade Brings

The Patient Journey

1. Free Scan (5–10 min): SkinScope skin scan or Tanita body comp. Beautiful branded PDF generated instantly. "Your metabolic age is 52 but you're only 38…"
2. Consultation (10–15 min): Walk through results on iPad. Identify areas for improvement.
3. Product Recommendation (5 min): SkinCeuticals C E Ferulic (£149, cost £68.75 = £80 profit). "I've got these in the car."
4. Treatment Booking: EMSella today, Exion RF at next visit or at DoctoriumGP Derby. Ultrahuman Ring for ongoing tracking.
5. Patient Capture: Client enters DoctoriumGP's system. Future comms, reorders, bookings all through DoctoriumGP.

Revenue Model — Per Clinic Day

Plus future LTV: 15 new patients per day × avg £500–2,000 LTV = £3,000–10,000 downstream revenue over 12 months.

Target Venues

Annual Projection

17. Upsell Ecosystem & Product Revenue

Product Portfolio

Recurring Revenue Streams

1. SkinCeuticals reorders — every 2–3 months, £100–200/order, 53–65% margin
2. EMSella maintenance — 1–2 sessions every 6 months, £100–200/session
3. GLP-1 medication — monthly prescriptions, £50–100 margin/month
4. HRT prescriptions — repeat prescriptions, £30–37 each, ongoing
5. Follow-up scans — drives retention and repeat product sales

Combined Revenue — All Streams (Year 2)

18. Premium Turnkey Package

What's Delivered

• Dr Gemma Lewis (Clinical Director) — full day
• BTL device (EMSella / Emsculpt Neo / Exion)
• SkinScope AI Skin Analysis — upgraded with Woods Light UV
• Tanita Pro Body Composition Scanner
• SkinCeuticals product range — for direct sales
• Branded PDF reports — for every patient
• Full CQC governance — under DoctoriumGP's registration

What Each Patient Gets (Health MOT)

1. Tanita Pro body composition scan (metabolic age, body fat%, visceral fat, muscle mass)
2. SkinScope AI skin analysis (8 VISIA parameters, biological skin age, UV damage)
3. Face-to-face consultation with Dr Gemma (menopause, GLP-1, wellness, skin)
4. Personalised health report (branded PDF)
5. Product & treatment recommendations
6. Optional EMSella session on the same day

Pricing

Revenue — Everyone Wins

Scenario: 6 patients × £299 Health MOT

All Offering Tiers Compared

Why Clinics Pay £1,500+ For This

1. They can't do this themselves. No doctor, no CQC, no devices, no AI skin analysis, no body comp scanners.
2. Zero risk. Fixed fee, charge patients £250–350, pocket the difference.
3. Premium positioning. A salon in Northampton advertising "doctor-led Health MOTs with AI skin scanning" competes with Harley Street, not the salon next door.
4. No commitment. Book one day. See how it goes. No lease, no contract, no equipment.

19. Pop-Up Venue Strategy

Tier 1 — High-Footfall Premium Venues

Tier 2 — Health & Fitness Venues

Tier 3 — Lifestyle & Luxury Venues

Tier 4 — Creative / Untapped

Farm Shop Playbook (Example)

1. Approach: Contact farm shop manager. "We'd like to offer your customers a free health screening day — body composition analysis and AI skin assessment. No cost to you, drives footfall, your customers love it."
2. Setup: Table or small room near the café. Tanita Pro scales, SkinScope, iPad, SkinCeuticals display case. Banner: "Free Health Scan — DoctoriumGP"
3. Flow: Customer walks past → "Fancy a free body composition scan? Takes 2 minutes" → scan → "Your metabolic age is 56, you're actually 43 — let me explain what that means" → SkinScope scan → product recommendations → capture details
4. Revenue: 20 scans in a day, 8 buy SkinCeuticals (avg £120), 2 book EMSella courses. Gross: £960 products + £1,000 EMSella deposits = £1,960. Net after costs: ~£1,400
5. Follow-up: All 20 scanned customers get an email invite to the next farm shop day, plus an invitation to DoctoriumGP Derby for treatments

Corporate Wellness Playbook

Three Corporate Models

Why HR Departments Say Yes

1. It's free (Model 1): "A CQC-registered health clinic wants to give your staff free body composition analysis. No cost. We just need a meeting room for the day." — no HR manager says no to that
2. Wellbeing KPI: Companies are measured on employee wellbeing initiatives. A Health MOT Day is a tangible, reportable activity
3. Reduced absenteeism angle: Staff who understand their metabolic health make better choices. Employer benefits from healthier workforce
4. Team activity: "Body Comp Day" becomes a talking point. Staff compare metabolic ages, challenge each other, share results. Engagement goes through the roof
5. Duty of care: If a scan identifies something concerning (high visceral fat, unusually low muscle mass), DoctoriumGP can recommend the employee sees their GP. The employer looks responsible

Corporate Revenue Scenario

Target Companies (Derby / East Midlands)

• Large employers: Rolls-Royce, Toyota, JCB, Bombardier, Experian, Capital One
• Professional services: Law firms, accountancy practices, consultancies (affluent staff, desk-bound = high visceral fat)
• Tech companies: Health-conscious culture, already offer perks, competitive about metrics
• NHS trusts / hospitals: Ironic but — healthcare workers are often the unhealthiest. Plus they understand the data
• Universities: Academic staff + admin staff. Large numbers, easy to book through HR
• Industrial parks: Multiple companies in one location. Do 3 offices in one day

Corporate Outreach Template

Venue Outreach Template (General)

20. Staffing vs Pop-Up Model — Financial Comparison

20.1 The Question

Is it better to employ someone to deliver basic aesthetics in clinic 3 days/week (Wednesday–Friday, when Gemma is at her NHS GP partnership), or should Ade run pop-ups at partner venues instead?

This is one of the most important strategic decisions for DoctoriumGP's growth. Both options utilise the same idle device days, but they produce radically different financial outcomes, risk profiles, and growth trajectories.

20.2 Option A: Employ an Aesthetic Therapist/Nurse (3 Days/Week)

Annual Costs

What They CAN Deliver

• EMSella treatments (6–10 sessions/day at £100–150)
• Exion non-needling face RF (4–8 sessions/day at £100–150)
• Basic consultations
• Body composition scans (Tanita Pro)
• SkinScope AI skin assessments

What They CANNOT Deliver

• Menopause consultations (not a doctor)
• Prescriptions of any kind (HRT, GLP-1)
• Treatments requiring medical oversight without Gemma present
• Private GP consultations
• Clinical decision-making beyond device operation

Revenue Projections

Net Profit — Option A

Risks

20.3 Option B: Ade Pop-Up at Partner Venues (3 Days/Week)

Annual Costs

Revenue (Based on Section 16.6 Model)

Net £1,200–1,700/day after product costs, space rental, referral fees, and fuel.

Net Profit — Option B

Advantages

20.4 Head-to-Head Comparison

20.5 Verdict

20.6 Running Both Models Simultaneously

There is nothing stopping both models running on the same day:

• Hire out some devices to clinics — e.g., Emsculpt Neo goes to a partner clinic in Nottingham at £500/day
• Take other devices to pop-ups — e.g., Ade takes EMSella + SkinScope + Tanita to a farm shop in Ashbourne

On any given Wednesday, Thursday, or Friday:

21. Venue Partner Outreach — Sample Emails

Four ready-to-send outreach emails covering the internal business case (to Dr Gemma Lewis) and three venue partner pitches. Each email has a copy button for quick use.

22. Denstone Hall Farm Shop — Pop-Up Proposal

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The following is a summary of the DoctoriumGP pop-up clinic proposal for Denstone Hall Farm Shop. This captures the key value proposition, benefits for Denstone Hall, the tenant bonus, how the model works, projected numbers, and the call to action.

What We Bring

What Denstone Hall Gets

A Bonus for Your Tenants

The pop-up isn't just for farm shop and cafe customers — it benefits your tenants too.

How It Works

The Numbers

Ready for a Trial?

Key Action Items